Lamborghini achieves best-ever sales yet in 2025 with 10,747 vehicles sold
Lamborghini beat its own sales record in 2024 despite industry headwinds
The premium automotive segment may have faced headwinds last year, but that didn't stop Automobili Lamborghini from setting a new sales record in 2025.
Lamborghini's growth journey continues at pace as, in 2025, the company once again surpassed the milestone of delivering over 10,000 vehicles, further improving on last year's sales performance and setting a new all-time record. With 10,747 vehicles sold worldwide, the strong demand is confirmed, as is the success of the brand’s hybridisation strategy, which has been met with enthusiasm by Lamborghini customers across the globe.
“Despite challenging market conditions, we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment. The performance recorded reflects our capacity to interpret market dynamics and to make strategic choices that respond concretely to our customers’ expectations. This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini.
In 2025, results remained solid across all three macro-regions. Europe, the Middle East, and Africa (EMEA) remained Automobili Lamborghini’s leading market, with 4,650 vehicles delivered. The Americas followed, closing the year with 3,347 units delivered, while the Asia Pacific (APAC) region recorded 2,750 vehicles delivered.
"2025 was marked by significant geopolitical and macroeconomic turbulence, resulting in differing dynamics across the markets in which we operate. By pursuing a carefully defined strategy based on brand-strengthening activities, offering highly competitive products, and a distribution approach designed to preserve the exclusivity of the range, Lamborghini achieved strong results. This was also made possible thanks to the fundamental contribution of our dealer network, which worked in close collaboration with our regional teams," said Federico Foschini, Chief Marketing & Sales Officer of Automobili Lamborghini.
Key contributors to this achievement were the two models that marked the beginning of Automobili Lamborghini’s electrification phase: Revuelto, the brand’s first V12 HPEV (high-performance electrified vehicle) hybrid super sports car, and Urus SE, the plug-in hybrid version (PHEV) of the Sant’Agata Bolognese Super SUV.
These are joined by Temerario in 2026, which made its dynamic debut in August at Portugal’s Estoril circuit following its launch in 2024. Customer Temerario deliveries begin from January, with an order book already covering approximately twelve months. With this, Automobili Lamborghini confirms the milestone of becoming the only luxury super sports car manufacturer to offer an entirely hybridized range, an achievement that continues to set the Sant'Agata Bolognese marque apart within the automotive landscape.
The year also saw two significant product highlights. In July, at the Goodwood Festival of Speed, the Temerario GT3 was unveiled: the first racing derivative of the Temerario project, designed for customer teams and set to debut in major global GT3 championships in 2026. It is also the first race car to be entirely conceived, developed, and built by Lamborghini Squadra Corse.
In August, during Monterey Car Week, Lamborghini revealed Fenomeno, a limited series of just 29 examples. From a technical standpoint, Fenomeno is equipped with the most powerful V12 ever developed by Lamborghini, integrated into a hybrid architecture delivering a total output of 1,080 PS, representing the pinnacle of the brand’s performance and engineering. The car represents a new “design manifesto” for the brand, pushing its most iconic stylistic codes to the extreme, and a particularly meaningful debut, taking place in the year in which Lamborghini Centro Stile celebrated its official twentieth anniversary.
At a time of profound transformation for the entire automotive sector, the Sant’Agata Bolognese marque continues to stand out for its vision, innovation, and ability to look to the future without losing the connection to what has made it an icon worldwide. Combined with the 2025 sales results the marque was able to achieve, it further confirms not only the strength of Automobili Lamborghini’s strategy, but also the company’s ability to evolve while remaining true to its identity.
