Lamborghini's annual sales grew 6% for 2024 with 10,687 vehicles sold

Revuelto, Huracan, and the Urus rake in big sales for Lamborghini

Lamborghini had one heck of a year in 2024 after the Italian supercar maker was able to increase its annual sales by 6%. This comes after the Sant'Agata Bolognese-based brand announced they sold a total of 10,687 vehicles last year.

This sales milestone is a testament to the marque’s client loyalty as well as a growing new customer base. This also confirms the success of the company's 360-degree strategy built on brand and product innovation, and excellence in the luxury super sports car segment.

In 2024, all three macro-regions experienced growth compared to previous years, showing a positive and balanced trend that is also reflected in the individual markets in which Automobili Lamborghini operates. The EMEA area led the expansion with a 6% increase and 4,227 cars delivered, followed by the Americas up 7% with 3,712 units. The APAC region registered an increase of 3%, reaching a total of 2,748 cars distributed.

“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” said Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini.

Balanced growth was also recorded across the three models in the lineup, with the top place going to the Revuelto, the first super sports V12 hybrid produced in Sant’Agata Bolognese. Right from its presentation in March 2023, the Revuelto grabbed the attention and interest of customers worldwide. Renowned internationally for its exceptional performance and bold design, the Revuelto has secured a strong order portfolio that extends until the end of 2026.

Alongside the Revuelto, the Huracán also played a pivotal role in 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, in its five versions of Sterrato, EVO Spyder, Tecnica, STO, and STJ, the Huracán is moving toward the end of its production cycle and will pass the baton to its heir, the Temerario. Unveiled in August 2024 during Monterey Car Week, the Temerario garnered significant attention thanks to its innovative design and world-class technological features.

Last but not least, the Urus range continues to serve as a pillar for the Lamborghini lineup largely thanks to the launch of the Urus SE. The plug-in hybrid super SUV was first revealed in April 2024 at the Beijing Auto Show and is set to replace the current Urus S and Performante versions. This marks a significant step forward thanks to its mix of distinctive design, cutting-edge technologies, and extraordinary versatility.

With three new models released in 2024, it signified the brand's transition towards an entirely hybrid range in alignment with its Direzione Cor Tauri strategy - becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.

“In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development.The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products,” added Winkelmann.

For 2025 and in the coming years, the company will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.