Philippine Auto Sales 2025: 492,558 vehicles sold, up 3.77%
A record 492,558 vehicles sold in 2025; further headwinds ahead
The Philippine automotive industry sold 492,558 vehicles in 2025, achieving a relatively flat 3.77% growth over the previous year's 474,677* units total. This was based on the consolidated sales figures from CAMPI, TMA, PADA, and independent distributors.
Taking the lion's share as usual were Commercial Vehicles (which include SUVs, MPVs, pick-ups, crossovers, trucks, and buses), which comprised 74.15%, while Passenger car sales took the remaining 25.85%. Based on this, consumer preference shifted towards crossovers, MPVs, pickups, and SUVs as their vehicle of choice.
This past year’s result involved more new entrants and plenty of new model offerings. While the market still finished in the green zone, signs of slowing have already been flashing, and banks started tightening loan approvals. Demand further tapered off during the last quarter as the corruption scandal rocked the country. The industry once again missed the 500,000 unit milestone target.
Top 5 Brands
Toyota continued its market dominance with a 46.21% market share with 227,595 units sold. Toyota sales grew 5.49% from last year's 215,756 units.
Mitsubishi Motors lost a bit of traction but retained its second-place standing with 86,808 units compared to its 2024 total of 89,124 units sold. The three diamond star brand ended the year strong with a 2.6% decline and losing a bit of market share to 17.62%.
There was an interesting mash-up in positions 3 to 5.
Leaping from 11th to 3rd was BYD with a massive 446% gain as it sold 26,122 units, all new energy vehicles; not too surprising as there are a lot more BYD vehicles on the road. BYD now commands 5.3% of the market, a huge gain compared to its previous 1.02% share.
Snatching fourth was Suzuki, with a 7.92% improvement, selling 21,984 units. The small car specialist also improved its market share to 4.46%.
Ford fell to fifth from third by 22.19%, the Blue Oval marque only sold 21,784 units compared to its 27,997 units total sales in 2024. Its market share slid down to 4.42%.
6-10
Nissan is down to sixth position, without strong new products, it suffered a 23.17% loss in sales, down to 20,571 units from its previous 26,774 unit total, taking a 4.18% market share.
Isuzu slid down to seventh position, slowing down by 2.29%; the company sold 17,237 units against 17,641 units from the previous year. They, however, boasted of taking the top spot in truck sales for its 26th straight year.
Honda finished eighth despite gaining 4.76% with 16,257 units sold compared to 15,518 units in 2024. Aggressive promotions and price cuts were able to woo buyers.
Hyundai is down to ninth with 10,475 vehicles sold, sliding 12.88% compared to the previous year's 12,023 unit total. The Korean brand's reliance on its high-profile celebrity endorsers didn’t seem to work out for them.
MG rounded out the top 10 with 8,715 units, slowing down 3.34% compared to 2024’s 9,016 unit total.
*Hyundai Truck & Bus, Daiyun, and Volvo were not able to submit 2025 sales figures to us as of publication time. So we have marked them nil.
Further economic slowdown, catastrophic natural disasters, and a massive corruption scandal that unraveled in Q3 were key factors for missing the 500,000 unit sales forecast. The country’s GDP growth was recently reported at 4.4%, completely missing the forecasted 5.5 to 6.5% goal.
Top 3 Premium Brands
The premium market remained sluggish for 2025, with sales encouraged merely by aggressive promotions and discounts. The market virtually stopped in Q4 as buyers postponed luxury purchases as the corruption scandal shook the nation.
Lexus retained its dominance of the premium segment despite a 18.16% decline. The Japanese premium brand sold 1,852 units and still managed to get a 52% share of the segment.
BMW remained second in the premium segment, selling 950 units; the German marque saw a 16.6% increase from 2024's 815-unit total. The only premium brand to buck the downtrend.
Mercedes-Benz placed third with only 563 passenger vehicles sold against 2024’s 737 units, a 25% decline.
Top 5 Truck Brands
Isuzu dominated commercial truck sales for the 26th consecutive year with 4,794 units. They led in the Light Truck (Cat III), Category IV Truck/Bus, and Category V Truck/Bus sub-segments. This represented a 4.42% gain from 4,591 units sold in 2024.
Hino stays second with a 2,126 cumulative total, with a 9.3% decline from its 2,676 unit total the previous year. Fuso improved to third with 1,461 units, improving its performance by 8.1% from 1,351 units sold in 2024. Foton slid to fourth with 1,418 units, down 13.8% from 1,645 units the previous year. JMC took the last spot in the top 5 with 1,405 units sold, surging 38.8% from 1,012.
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Key Movers in 2025
Even more Chinese brands came to the market in 2025, with more expected launches this year. The key mover for the year was definitely BYD with an unprecedented 446.49% jump to third in the sales standings. Equipped with an arsenal composed of all New Energy Vehicles, BYD reported 26,112 units sold. Kia made a strong 16.71% increase, moving 7,810 vehicles. Suzuki was also a top performer, finishing 4th overall and selling 7.92% more vehicles.
Toyota Motor Philippines continued to stay above the 200,000-unit mark, improving its 2024 performance by 5.49% to 227,595 units.
There were 32 more new Ferraris that rolled out of the showroom in 2025; if the factory produced more cars, they would probably have sold more cars than Peugeot.
Brands that saw a serious sales slump in 2025 were GAC, Chery, Geely, Mazda, Nissan, and Ford.
GAC failed to follow through on its record 2024 and dropped 44.09% as distributor Astara decided to exit the market after its principal decided to do it themselves. Will they fare better by themselves? That remains to be seen. They announced a "One GAC" strategy; let's see if that works for them in 2026. Chery further declined by 43.37%, with the brand banking on a refreshed and renamed lineup to help them get back in the game.
Geely declined to release its official figures as a distributor, with a near 40% drop this year to 1,612 units from 2,684 the prior year. The road seems to get steeper for them. They are banking on a wave of new vehicle releases to help move them forward, but their dealers don't seem too optimistic.
Subaru completely dropped out of the 1,000 level, as it only sold 569 vehicles in 2025. Will the new Forester steer them out of the woods in 2026? Mazda slid by 26.74% down to 1,633 units from 2,229 in 2024. Nissan was knocked out of the top 5 with a 23.17% drop, while Ford also suffered a 22.19% decline, losing 2 places from the leaderboard.
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Electrifying Results
What's more interesting than the passenger car/commercial vehicle split is the surge of new energy vehicles. It has now more than doubled to 59,000 units from 23,651 units in 2024. Battery Electric Vehicles tripled in volume, while hybrids more than doubled.
BYD leads the BEV standings with 4,608 units, followed by market newcomer Tesla with a strong 2,424-unit first-year debut and Nissan in far third with 914.
PHEV sales were dominated by BYD with 21,514 units, Jetour and Chery trailed far in second and third with 993 and 631 units, respectively.
The country's top auto brand, Toyota, led HEV sales with 17,904 units; Honda and Lexus sold 1,821 and 1,692, respectively, in second and third.
BYD's dominance of the New Energy Vehicle (NEV) segment commands a strong 44.27% market share, Toyota comes in second with 30.34%.
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The Year Ahead
The year ahead will still see new model introductions, with more new energy offerings expected to contribute to customer interest in new cars. With nearly 50 brands in competition, 2026 will favor buyers even more as brands are expected to try to outdo one another with attractive offers to woo customers. We are going to have two successive motor shows this year, the Manila International Auto Show in April and the Philippine International Motor Show in June.
Newly elected CAMPI president Jose Maria Atienza expressed optimism for 2026, hoping for the industry to finally achieve 500,000 units.
We are not too optimistic ourselves, as aggressive promotions this early in the year tend to signal weakness in the market. Banks have reportedly become even more cautious with loan approvals. Some truck brands and insiders have also shared that funding for the PUV Modernization Program (PUVMP) has dried up despite the initial intention to fully phase out archaic, inefficient, and unsafe jeepneys to give commuters cleaner and more efficient alternatives. The situation would only improve if government spending were done efficiently in 2026.
With Astara's late 2025 exit, this leaves JAC passenger vehicles, JMC pickups, and Peugeot currently orphaned. Will we see other distributors taking on these brands, or will they just be phased out of an already saturated market? Could we also see another conglomerate inch out of the market with a great escape, with all their brands suffering major declines?
*Chevrolet, Maserati, and PGA Cars (Audi, Bentley, Lamborghini, and Porsche) declined to release their 2025 sales figures and are not included in the total volume.
