Nissan PH ranks third in 2025 year-to-date sales

Nissan kicks off 2025 with a solid market position

Earlier this year, Nissan Philippines Inc. (NPI) maintained its 4th position in the automotive industry after selling a total of 26,744 vehicles in 2024. For the year that was, Nissan's top-five best-selling vehicles in the country were the Navara, Terra, Urvan, Livina, and the Kicks e-Power.

Fast forward to the middle of 2025, NPI continued to show strong performance in the automotive market. The Japanese automaker started the year, ranking third in year-to-date vehicle sales as of March 2025. The brand has maintained its position among the top three brands for four consecutive months since December 2024.

Starting 2025 with positive results, Nissan has sold over 2,000 units in each month of the year. This achievement follows a successful 2024, where the brand kicked off celebrations for its 55th year in the Philippines with a focus on strengthening customer relationships and its market position.

Nissan's recent success is led by the Navara, which continues to be the brand's bestselling nameplate and the second-best-selling vehicle in the pickup segment, solidifying its position as a top choice for Filipino customers. Sales were also driven by the Terra, Urvan, and Livina, which all ranked within the top four vehicles in their respective segments.

Capping off its 2024 fiscal year, Nissan also launched the all-new Nissan Patrol in March, bringing a new level of design, technology, and performance to its SUV lineup. The launch marks another milestone for the brand as it continues to build on its momentum to drive further growth in the market.

“Building on a strong 2024, we have already started 2025 with promising results. With our recent launch of the All-New Patrol and strengthened position in the market, we are confident that we can achieve continued success in the coming months,” said Nissan in a statement.

Nissan Philippines aims to sustain its momentum by continuing to enhance the ownership experience with a stronger focus on customer satisfaction. The company remains committed to delivering exceptional products and services while further strengthening its presence across the country.