MMPC achieves highest annual sales volume with 81,743 vehicles sold
Mitsubishi PH secures 18.5% of the market share for FY2023
Mitsubishi Motors Philippines Corporation (MMPC) was able to record its highest annual sales volume for the fiscal year (FY) 2023 with 81,473 units sold from April 2023 to March 2024. With it, MMPC was able to secure an 18.5% market share in the industry.
More importantly, this remarkable sales achievement emphasizes the company’s unwavering dedication to providing top-notch products and services for the continuous satisfaction of customers.
Compared to the previous fiscal year, MMPC recorded a significant sales growth of 34% from its 60,630 unit sales last FY 2022. The Mirage, Xpander, and L300 emerged as the top-selling models, respectively, leading the sales charts for MMPC.
With the higher production capacity at its Sta. Rosa plant in Laguna, Mitsubishi was able to locally produce more CKD units and sell 26,139 units of Mirage and 13,101 units of the L300. Moreover, the Xpander was also hailed as the best-selling MPV for this year with 24,178 units sold for FY23 as certified by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI).
Despite the many external factors, MMPC’s massive sales growth can be mainly attributed to the competitive promotions implemented by the company. These include new production and Special Action Model offerings, as well as strategic marketing campaigns. The timely launch of the all-new Triton last January 2024 also contributed to the remarkable sales growth of MMPC.
Furthermore, through several initiatives such as the MMPC 60th anniversary expo and the All-New Triton Go Beyond Limits tour in different locations in the Philippines, Mitsubishi was able to reinforce excellent customer experience for all its models.
“We focused on customer-centric approach the past years, aiming to provide a wonderful car life experience to Filipinos. We highlighted experience as an important part of a customer’s purchasing journey. And we’re very grateful to our valued customers, dealers, suppliers, and business partners for their positive feedback on this approach and for their continued support to the Mitsubishi Motors brand,” said Takeshi Hara, outgoing MMPC president & CEO.
Besides being able to achieve the highest sales volume by far in MMPC’s history, the automaker also remains committed to its corporate social responsibility initiatives, contributing to the sustainable development of communities and the environment. The company's holistic approach to business reflects its vision of creating a better world through mobility, innovation, and responsible practices.
With MMPC finishing FY2023 on a high note, the company aims to maintain the momentum and continue to drive towards further growth and success towards FY2024. With plenty of new products on the way including the Xforce B-SUV, MMPC will have quite a busy year ahead.
