Linglong Tire launches in the country with Team Ridemax PH

Linglong Tire holds formal brand launch in Manila

A new player has arrived in the passenger and truck tire segment in the Philippine market.

Linglong Tire has formally announced its arrival in the Philippine market in a brand launch held at Rizal Park Hotel in Manila. Distributed by Team Ridemax Philippines, Linglong Tire positions itself as a competitive brand that delivers both value and performance.

Founded in 1975, Linglong Tire traces its roots to Shandong Linglong Tyre Co., Ltd., a technology-driven manufacturer that has grown into a global player in the tire industry. Over the past four decades, the company has evolved into an integrated enterprise covering tire design, development, manufacturing, and distribution. Its product range spans passenger car radial tires, light truck tires, truck and bus radials, and offroad tires used across various sectors, including passenger mobility, logistics, and heavy equipment.

Today, Linglong operates seven research institutions and seven production bases worldwide, supported by a workforce of more than 19,000 employees. The company continues to pursue its long-term goal of becoming a world-class tire manufacturer, with plans to expand its global footprint and production capacity under its “7+5” international strategy.

On the international front, Linglong has established a wide-reaching presence, with products sold in 173 countries and supported by more than 100,000 marketing outlets worldwide. Its business spans major regions including Europe, the Middle East, the Americas, Asia Pacific, and Africa.

This extensive and evenly distributed sales network forms a unified global brand system designed to deliver consistent product quality and service. With its official launch in the Philippines, Linglong further strengthens its footprint in the Asia Pacific region, bringing its global expertise closer to Filipino consumers.

Central to the launch was a campaign built around the idea of “Bagong kasama sa kalsada,” positioning Linglong Tire not just as a product, but as a reliable partner for everyday Filipino drivers. The Filipino-themed event reflected this direction, creating a familiar and relatable experience that aligns with how local drivers view their vehicles as part of daily life, whether for work, family, or travel.

During the launch, the Chief Marketing Officer of Team Ridemax emphasized the significance of the partnership, describing Linglong as a strong addition to the company’s lineup. “Tonight marks an exciting new chapter for Team Ridemax Philippines as we proudly welcome a reliable brand into our growing portfolio,” he said.

He added that the company sees Linglong as aligned with its vision of delivering quality and performance to Filipino drivers, noting that the brand’s global presence reinforces its credibility in the local market.

For her part, National Sales Manager Edilyn Briones underscored how the brand fits into the company’s broader direction. “Linglong represents what today’s market needs. Quality tires that are reliable, durable, and accessible,” she said. Briones explained that positioning the brand within the mid-market segment allows Team Ridemax to bridge the gap between affordability and performance, making dependable mobility more attainable.

She also noted that the company is partnering with a select group of dealers nationwide to ensure more focused retail and marketing efforts. According to Ms. Briones, this approach helps build long-term partnerships while maintaining quality control in distribution and delivering consistent service to consumers.

Senator JV Ejercito was also introduced as the brand’s endorser. Known for his advocacy for infrastructure, mobility, and public service, he represents a figure closely associated with everyday road users. Beyond his public role, he is also a passionate motorcycle and car enthusiast, as well as a foodie, interests that further strengthen his connection with Filipinos who share the same lifestyle.

From a product standpoint, Linglong enters the Philippine market with competitive attributes in both performance and pricing. In recent 2026 tests, the Linglong Sport Master demonstrated strong braking performance, particularly in wet conditions, where it reportedly stopped up to 2.5 meters sooner than some competitors in certain trials.

To support customer confidence, Linglong Tire products in the Philippines are backed by a warranty program of up to six years for both passenger car radial (PCR) and truck and bus radial (TBR) tires, providing added assurance for long-term use under normal operating conditions.

For Team Ridemax, the introduction of Linglong Tire is not solely about expanding its product range but about reinforcing its role in shaping a more accessible automotive aftermarket. The company views this launch as part of a broader effort to raise standards while remaining grounded in the needs of everyday Filipino drivers.

As the brand begins its rollout across the country, both Linglong and Team Ridemax are looking foward sustained growth through partnerships, dealer networks, and continued market engagement. With a combination of global manufacturing experience and localized distribution, the company aims to establish Linglong as a practical and dependable option for drivers navigating the demands of daily travel in the Philippines.