Toyota Tamaraw goes on nationwide tour with brand ambassador Coco Martin

Nationwide Toyota Tamaraw Caravan’s first stop, Cagayan De Oro

Actor and Tamaraw brand ambassador Coco Martin recently visited Toyota Cagayan De Oro in the middle of CDO’s Higalaay festival. The visit is part of the nationwide Tamaraw caravan being organized by Toyota Motor Philippines (TMP) and its partner dealers.

CDO was Coco Martin’s first provincial stop, which allowed him to meet and greet the Next-Generation Tamaraw customers who embody hard work, value, and cost efficiency in moving their businesses.

In appreciation for CDO customers who chose the Next Generation Tamaraw as their partner for progress, Coco joined TCO officers Ms. Betty Lu and Mr. Peter Lim Lo Suy in releasing a newly purchased Toyota Tamaraw Utility Van to customers Mr. & Mrs. Lopez.

Martin shared his experience with his own Toyota Tamaraw, emphasizing the vehicle's versatility and dependability in helping him run his business.

“Habang okay ang aking career, sinisumulan ko ang pag nenegosyo. Nagtayo ako ng isang kompanya na ang pangalan ay Coco Plus. Ang Tamaraw ang ginagamit ko para sa aking hanap buhay para mas mapabilis ang pag-aangkat at pagdedeliber ng aking mga produkto,” said Martin.

[While my career is going well, I’m starting a business. I established a company called Coco Plus. I use the Tamaraw for my business to speed up the delivery of my products.]

One of the customers present in the showroom to meet the Tamaraw ambassador was Sohaimah Noroden, who runs N&S Glassware and is into live selling. She bought a Tamaraw Aluminum Cargo for her business. She finds it to be fuel-efficient, easy to drive, cargo-efficient, and pocket-friendly for a businesswoman like her who is part of the MSME sector that is thriving in Cagayan de Oro City.

Coco Martin met more Kagay-anons at a nearby mall where Toyota had a vibrant display of the Next-Generation Toyota Tamaraw. His surprise visit drew mallgoers to check out the Tamaraw, which they saw as having evolved in design and being customized to the needs of its market. From the showroom to the mall in the City of Golden Friendship, Toyota Tamaraw brand ambassador Coco Martin gave Kagay-anons his heart and his smile.

Watch out for more exciting Toyota Tamaraw activities awaiting MSMEs across the country.