Suzuki PH starts 2025 with 50th Year Anniversary kick-off drive
2025 is Suzuki Philippines’ Golden Anniversary
Suzuki Philippines (SPH) marked the beginning of its milestone 50th Anniversary celebration with the One Suzuki Kick-Off Ride, an extraordinary 2-day event held on January 28 to 29, 2025. This unique gathering brought together Suzuki’s Motorcycle, Automobile, and Marine Divisions as One Suzuki Family, setting the tone for an exciting year ahead.
“Suzuki has been part of the lives of millions of Filipinos for five decades. From motorcycles to automobiles to marine products, our vehicles have become life companions—on and beyond the road. Today, we invite you to experience the full breadth of the Suzuki story and continue to build a brighter future together,” said Suzuki Philippines President, Koichiro Hirao.
SPH Managing Director, Norminio Mojica, echoed this sentiment, highlighting Suzuki’s strong presence in the country. “Suzuki is within the top five automotive brands in the Philippines across all divisions, with over 4,200 network outlets nationwide. This success is not just due to our quality products, but also to the strong relationships we’ve built with our dealer network and media friends.”
The event was graced by 62 media personalities and influencers from 57 networks and publications, making it one of Suzuki’s most significant engagements to date. The adventure began with a thrilling ride from Suzuki Philippines’ plant in Canlubang, Laguna. Motorcycle media experienced the power and performance of various Suzuki motorcycle models – Raider R150 Fi, Smash Fi, Burgman Street Standard and EX variants, GIXXER Series (both the 250cc and 155cc models), and the V-STROM 250 SX, Meanwhile, automotive media took the Jimny 5-Door and XL7 Hybrid on a scenic drive to the breathtaking Pico de Loro in Nasugbu, Batangas.
Attendees were also treated to an exhilarating boat ride, showcasing Suzuki’s high-performance outboard motors. Nine speed boats powered by Suzuki’s Twin DF300 and DF350s took the participants across the waters of Nasugbu, Batangas which lasted until sunset.
The whole experience was designed to highlight the brand’s common manufacturing engineering philosophy across all divisions which revolves around power, speed, quality, and reliability while keeping its commitment to sustainability.
"Suzuki Automobile achieved a more than 10% growth in 2024, surpassing the industry average. This reflects the trust and love Filipinos have for Suzuki vehicles, from the iconic Jimny 3-Door to our latest innovations, the Jimny 5-Door and the XL7 Hybrid. Looking ahead, we are excited to introduce more remarkable products that will continue making a difference in people’s lives," said Norihide Takei, Automobile Division Director and General Manager for Suzuki Philippines Inc.
Meanwhile, Motorcycle Division Head, Jose Salavarria, spoke on Suzuki’s rich heritage, saying, “Suzuki’s journey in the Philippines started with motorcycles in the 1950s. Today, we have 30 models in our lineup, 12 of which are proudly manufactured in the Philippines. Our Laguna plant caters not only to local demand but also to export markets in neighboring Asian countries. Our commitment to innovation will continue, ensuring we provide the latest technology to meet Filipinos’ mobility needs.”
Speaking on behalf of the Marine and After Sales Service Division, General Manager Yukio Sato, said “The Philippines, with its rich maritime culture, provided the perfect environment for Suzuki to offer reliable, efficient outboard motors to meet the needs of boat operators, and recreational boaters. Whether it was small engines for smaller boats or high-powered motors for larger vessels, Suzuki quickly became synonymous with reliability. Our outboards allowed every Filipino, whether navigating calm waters or tackling rough seas, to have confidence in the quality and performance of their Suzuki product.”
He also underscored Suzuki’s commitment to providing the best after-sales service that purchasing a motorcycle, automobile, or an outboard motor is a significant investment and the responsibility goes beyond the point of sale. Suzuki guarantees to be there with the Customers every step of the way, ensuring that your Suzuki product performs at its best, year after year.
The next day saw the participants’ enthusiastic hands-on test drive session of the brand’s motorcycles and automobiles, further reinforcing Suzuki’s innovative mobility solutions. Both riders and drivers shared the same optimistic feedback about the vehicles’ performance.
The One Suzuki Kick-Off Ride is just the beginning of a year-long celebration, with Suzuki Philippines gearing up for an even bigger anniversary event in the middle of 2025. As the company moves forward, the executives also hinted new models to be launched during their golden year. Suzuki is committed to its legacy of providing high-quality, reliable, and innovative mobility solutions towards carbon neutrality continuing to be the Filipinos’ Life Companion On and Beyond the Road.
