PH-made hybrid model could roll out by 2028

Mitsubishi Motors Corporation has announced its intention to participate in the country’s electric vehicle promotion program, the Electric Vehicle Incentive Strategy (EVIS) in a meeting between President Marcos and Takao Kato, chief executive officer of Mitsubishi Motors.

Subject to the approval of Mitsubishi Motors’ application to join EVIS, Mitsubishi Motors Philippines Corporation (MMPC) — Mitsubishi Motors’ production and sales company in the Philippines — plans to begin production of a new hybrid electric vehicle (HEV) model at its plant in Santa Rosa City, Laguna, around the middle of calendar year 2028.

In line with the start of production of the new HEV model, MMPC is planning additional investments, including enhancements to its facilities to support electrification. These initiatives will contribute to expanding the local supply chain and generating employment opportunities in the region.

During the meeting, Takao Kato, chief executive officer of Mitsubishi Motors, said, “The Philippines has long been one of our most important markets, where we have engaged in production and sales for many years. In cooperation with the Philippine government, we are honored to contribute to the advancement of vehicle electrification and industrial development through the EVIS program, as well as to support the further growth of the Philippine economy”.

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