Lexus sold more than 882,200 vehicles globally in 2025
Lexus releases global sales figures for 2025
Lexus just achieved one heck of a sales milestone in 2025 after the company released its sales figures for the year that was.
From January to December 2025, Lexus global sales achieved a record high of 882,231 units, beating 2024’s record of 851,214 units sold. This also translates to a 104% increase year-on-year, which further highlights the brand’s prominence in the global car market.
Leading the sales chart in terms of region is North America, which saw 408,070 new Lexus vehicles finding new homes. This is a stark increase compared to 2024, which saw North American sales top out at 379,589 units. Behind North America is Asia, with 237,946 vehicles being sold in 2025, beating 2024’s sales figure of 237,335 units. The third largest market for Lexus is Japan, where the brand was able to sell 87,418 vehicles to customers.
Other regions also saw a significant increase in sales for Lexus, like Central & South America, Africa, and Oceania. However, sales of Lexus vehicles in Europe saw a slight drop after the automaker was only able to sell 80,686 vehicles. In 2024, Lexus sales in Europe were higher with 82,571 units, finding new customers.
Takashi Watanabe, president of Lexus International, expressed his sincere gratitude to customers around the world who chose Lexus.
“We would like to express our sincere gratitude to customers around the world who continue to choose Lexus. In 2025, Lexus introduced new experiential value through the announcement of the fully redesigned new ES, which leads our next-generation electrified vehicle lineup, as well as the launch of the new RZ featuring Steer-by-Wire technology. Both initiatives generated strong and highly positive feedback from customers. In Japan, Lexus also celebrated its 20th anniversary, making 2025 a significant milestone year for the brand. At the Japan Mobility Show 2025, Lexus presented multiple concept models and unveiled its brand message, "DISCOVER," reaffirming our commitment to further evolve as a brand that delivers unique, one-of-a-kind experiences for each individual customer. Looking ahead to 2026, guided by this vision, we will continue to take on new challenges so that customers can discover new and enriching lifestyles. We invite you to look forward to what lies ahead for Lexus,” said Watanabe.
With sales looking up for Lexus, we’re curious to see what Lexus has in store in 2026.
