JMC to set the bar high in PH market expansion

JMC set to offer top-notch products and services in the Philippines

Back in November 2023, Astara Philippines officially confirmed that they are the official distributor of JMC pickup trucks in the country. They even got to hire MMPC veteran Arlan Reyes to lead the company alongside Peugeot.

With the company looking to make a statement in the country, JMC is looking to set the bar high in its expansion in the country. Just recently, the automaker announced that it was able to grow its market share in the PRC to 23%. With it, JMC's success in its home market serves as a prelude to its strategic expansion into the Philippine market.

“With a proven track record of delivering vehicles that seamlessly blend performance, durability, and style, we have come a long way. With our strength as the only commercial vehicle manufacturer established in China with joint ventures with two Fortune Global 500 companies, we stand committed in our pursuit of quality, ensuring that all touch points from manufacturing, sales, and service are held with the highest standards,” said Raoul Picello, Astara Philippines Managing Director.

Being one of the PRC's leaders in the automotive market, they have consistently demonstrated this feat by leading several key segments. For starters, they are the top manufacturer in the light commercial bus and van segment at 22.7% of China’s market share and ranking second in the pickup truck segment at 23%. The brand has also developed and showcased a level of expertise through its track record of innovation, sales, joint ventures, and other milestones. Combined with their exceptional craftsmanship, innovative ideas, and customer service, this has positioned the brand to become a formidable force in the industry.

With JMC looking to set new standards in the Philippines, they are set to offer a top-notch lineup that’s packed with tech, power, and reliability at great value for money.

“JMC is ready for the world. With advanced technology and a robust production line, backed by the support of over 480 global suppliers, JMC stands at the forefront of innovation, a prime example of

excellence in the industry. JMC's arrival in the Philippines is not just a market expansion; it's the introduction of a legacy. Filipino consumers will soon experience firsthand the quality, innovation, and reliability that have defined JMC's presence in China. The brand looks forward to forging lasting connections with the Philippine community,” said Arlan Reyes, Brand Head of JMC.

As to what JMC will eventually offer in the Philippines, we already have a good idea of what to expect. In fact, based on what we've gathered so far, there are two vehicles that we can expect to make their debut soon – the Grand Avenue and the Vigus Work.