Dongfeng Motors PH pushes aggressive expansion with new dealer partners
Dongfeng Motors Philippines to expand in Luzon and Visayas with new dealerships
Dongfeng Motors Philippines continues to strengthen its nationwide presence with the upcoming opening of its newest dealerships under Central Auto Resources and TJ Motors Ventures. This marks yet another significant milestone in the brand’s growing journey in the Philippine automotive industry.
This development forms part of Dongfeng’s broader 2026 expansion strategy, which includes the rollout of new dealerships across key locations such as Dasmariñas, Manila, Cebu, and Bohol. These strategic expansions highlight the brand’s long-term commitment to increasing accessibility and delivering world-class mobility solutions to more Filipino motorists nationwide.
With new locations in Dasmariñas and Manila, Central Auto Resources is set to serve customers across Southern Luzon and Metro Manila, which will further strengthen Dongfeng’s footprint in high-growth urban centers. Complementing this expansion will be TJ Motors Ventures, which will lead Dongfeng’s presence in Cebu and Bohol, extending the brand’s reach into key Visayas markets.
Together, these dealership developments reflect Dongfeng’s focus on customer-centric operations, strong dealer partnerships, and sustainable growth aligned with the country’s evolving mobility needs.
“We aim to provide the Filipino community not only with innovative and green mobility solutions, but also vehicles that become a meaningful part of daily Filipino lives, from everyday commutes and family journeys to business, growth, and progress,” said Brennan Lim, Deputy CEO of Legado Motors Inc., the official distributor of Dongfeng Motor in the Philippines.
Through the new dealerships, customers will have access to Dongfeng’s expanding vehicle lineup, including the Aeolus Huge Hybrid and Aeolus Mage, the Nammi EV with 430 km of range, Dongfeng’s all-electric pickup, the Rich 7, and the U-Tour. New and upcoming Dongfeng models will also be made available soon, ensuring customers across the Philippines can experience the latest in automotive innovation and design.
At the heart of this milestone are Ms. Anna Caranina Cua, Dealer Principal of Central Auto Resources, and Ms. Jennifer Yu, Dealer Principal of TJ Motors Ventures. Guided by strong leadership and a clear entrepreneurial vision, both leaders bring strategic confidence in theDongfeng brand—recognized for its quality engineering, modern design, and proven reliability. Their investment represents more than business growth; it reflects a long-term commitment to delivering innovative, dependable mobility solutions while upholding the highest standards of customer service for Filipino motorists.
The opening events will be attended by executives from Legado Motors Inc., members of the Lim family, Dongfeng management, and key industry partners. Representatives from Central Auto Resources, TJ Motors Ventures, loyal customers, and banking partners are also expected to join the celebrations, highlighting the strong relationships that continue to propel the brand forward.
