Chevrolet, Volvo made their presence felt at Clark Festival of Speed 2025
HARI brings out its two brands at CIFOS 2025
Hariphil Asia Resources, Inc. (HARI), the exclusive distributor of Volvo and Chevrolet vehicles in the Philippines, made its presence felt at the recently held Clark International Festival of Speed at the Clark International Speedway in Pampanga.
Volvo Cars Philippines captivated automotive enthusiasts with a showcase that fused adrenaline, innovation, and uncompromising safety.
The brand’s dynamic presence at CIFOS served as a powerful statement of Volvo’s Zero Fatalities vision, its global mission to eliminate serious injuries and fatalities in new Volvo cars, while celebrating its deep-rooted racing heritage that has long defined the brand’s spirit of performance and precision.
Festival-goers were treated to an immersive Volvo experience, with a stunning display of the latest Volvo lineup featuring the brand’s hallmark Scandinavian craftsmanship, cutting-edge safety technologies, and elegant design language. Guests explored which Volvo model best matched their lifestyle while learning how the brand’s human-centric engineering combines powerful performance with uncompromised protection.
Beyond the test drives and interactive exhibits, the Volvo booth became a hub of excitement and curated experiences, with premium Volvo merchandise and close-up encounters with vehicles designed to protect, perform, and inspire.
“Our mission has always been anchored on the principle of protection, even in the most exhilarating environments,” said Ma. Fe Perez-Agudo, HARI Vice Chair, President, and CEO. “Seeing the vibrant enthusiasm at CIFOS reaffirms our purpose: to continuously engineer vehicles that safeguard life. Our commitment to Zero Fatalities empowers every driver to pursue their passion for driving without fear, because the most advanced technology is the one that allows you to drive freely and confidently.”
Chevrolet Philippines, on the other hand, perfectly captured the brand’s American heritage, performance DNA, and family-driven spirit.
The event marked a powerful collaboration between Chevrolet Philippines and the Chevrolet Corvette Club, bringing together enthusiasts, families, and car lovers for a three-day spectacle of speed, innovation, and pure motoring passion.
At the festival’s main activity zone, the Chevrolet exhibit served as a hub of excitement and connection, featuring a standout lineup that included the All-New Chevrolet Groove, a modern compact SUV built for the adventurous urban family, and the Chevrolet Captiva, a versatile seven-seater designed for today’s active lifestyles.
Guests experienced firsthand how Chevrolet blends American muscle with everyday practicality, showcasing vehicles that deliver both heart-pounding performance and everyday comfort.
Adding to the high-octane atmosphere, the Corvette Club of the Philippines joined the celebration, thrilling festival-goers with their stunning display of the legendary Chevrolet Corvette, a timeless symbol of speed, precision, and performance. The collaboration highlighted the seamless connection between Chevrolet’s track-inspired engineering and its modern lineup built for Filipino families.
“The heart of Chevrolet is pure excitement, forged on the racetrack and carried into every car we build,” added Ms. Perez-Agudo. “The Clark International Festival of Speed is the perfect platform to showcase that powerful blend of heritage and innovation. It’s not just about driving, it’s about joy, connection, and the pride of owning a car with true American DNA.”
