HARI adds Chevrolet to its brand portfolio

2024 is known as a year of transformation for Chevrolet in the Philippine market.

After starting the year by appointing Ma. Fe Perez-Agudo as its new president and CEO, the change in leadership has now accompanied a change in distributorship.

HARIPHIL Asia Resources, Inc. (HARI) is now the authorized distributor of Chevrolet vehicles in the Philippines after years of being in the TCCCI group, taking on the challenge of building a brand that has been showing positive signs of resurgence.

In the first half of 2024, FPA has reported a 131% growth for the Bowtie Brand - beating the brand’s full-year performance in 2023 and driven by the Tracker, Camaro, and Trailblazer.

Chevrolet PH is now part of HARI group image

With Chevrolet added to the HARI portfolio, Ms. Agudo detailed the brand’s three-year roadmap to success. Those include the introduction of new products, the opening of new dealerships in strategic growth areas of the country, and targets for 2024-2027.

“Taking a long view of HARI’s almost 25 years in the business, I clearly see how the ups and downs of our business accumulated to wins--because we refuse to stay down. We always get up, humbler but braver and wiser. I see history repeating itself as we embark on another breakthrough journey to fulfill General Motors’ vision to pioneer innovations that move and connect people in this broad and diverse world of ours,” said Ma. Fe Perez-Agudo, Vice Chairman, President and CEO of HARI.

chevrolet fe perez agudo hari