Isuzu PH continues to lead truck sales from January to August 2025
Isuzu PH posts 10% year-on-year growth across all truck segments
The leading truck brand in the Philippines continues to dominate the market. This comes after Isuzu Philippines Corporation (IPC) announced a significant market share growth across truck categories III to V in January to August of 2025 compared to the same period last year.
Based on the combined sales report from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association, Inc. (TMA), IPC retained its position as the overall market leader with a commanding 42.7% market share.
With 3,200 total truck units sold in August 2025 compared to the previous 2,912, IPC achieved a 10% year-on-year increase in sales, underscoring the continued trust of Filipino businesses and consumers in the brand.
“We at Isuzu Philippines are honored by the support of Filipino businesses and individuals, which reflects the trust we've built through our dedication to delivering the best customer experience—from sales to aftersales. The growth for each segment, from light-duty, medium-duty, to heavy-duty trucks, demonstrates our mission to provide reliable mobility solutions tailored to the diverse needs of our customers,” said Mikio Tsukui, president of IPC.
Category III (or light-duty trucks) emerged as the top-performing segment for IPC, with 1,934 units sold or 42.9% market share. This was largely driven by the N-Series, which is the preferred choice for logistics and distribution businesses nationwide.
IPC’s Category IV trucks also posted strong growth, with 998 units sold and capturing 43% of the segment’s market share. This translates to a 4.4% increase compared to the same period last year. The Isuzu F-Series remains a top choice for businesses that require dependable medium-duty solutions for long-distance transport and industrial use.
Last but not least is Category V, which saw a notable 4.4% increase in market share, accounting for 40.3% of industry sales in the heavy-duty segment, with 278 units sold. This growth was led by Isuzu's S&E series and is largely attributed to increased demand from government infrastructure projects and large-scale logistics operations. The S&E Series offers substantial payload capacity, a robust chassis, and advanced features such as Electronic Vehicle Stability Control (EVSC) and an Advanced Instrument Cluster with Driver Coaching—enhancing both safety and operational efficiency.
“The steady growth throughout 2025 makes us optimistic about finishing the year strong. Our continued mission to offer product excellence and customer service is our key to retaining our leadership as the country’s most trusted truck brand,” added Tsukui.
Combined with Isuzu's expertise and extensive reach in aftersales & customer support, IPC is confident that they will continue to lead truck sales thanks to their products and customer loyalty.
