Ford Island Conquest will happen in Iloilo City this weekend

FIC returns for 7th year

Ford Philippines is bringing back its experiential test drive roadshow, Ford Island Conquest (FIC), for its seventh year, beginning in Iloilo City. This year's event, set to run from August 23-25, 2024, will take place at the Mall Atrium of SM City Iloilo.

“We have always been committed to bring the Ford experience closer to customers outside a showroom, so we are excited for them to see and experience our vehicles at the FIC and avail of exclusive offers and special deals, making it easier and more convenient to own a Ford,” says Mike Breen, managing director, Ford Philippines. “

The FIC showcases an engaging vehicle display, offering Ford customers and the motoring community a chance to explore Ford’s lineup and various ownership options in an engaging test drive event. Attendees can participate in both on-road and specialized off-road simulation test drives that demonstrate the key features of Ford vehicles, such as performance, technology, capability, and safety.

This year’s event will feature displays and test drives of the Territory, Everest, Ranger, and Ranger Raptor. You can also check out the newly-launched Bronco at the event.

Participants who take on the test drive will receive a P5,000 discount if they decide to purchase  a Ford vehicle. Reserving a vehicle at the event earns customers a P20,000 cash discount and entry into the Pick-a-prize promotions, where they could win up to P100,000 in discounts. Other prizes include cash discounts ranging from P10,000 to P50,000, as well as accessories packs, a director’s chair, an air purifier, a dash camera, fuel vouchers, and premium bags.

The FIC in Iloilo City will be open to the public from 10:00am to 10:00pm, and admission is free. For more information, visit Ford Philippines’ website or official social media pages.