Volvo Cars PH attributes customer satisfaction as key to sales growth
Volvo EVs account for 57% of sales in PH this 2025
Volvo Cars Philippines, under the distributorship of Hariphil Asia Resources, Inc., is reporting significant growth in terms of sales for 2025.
In the month of May, Volvo registered a remarkable 550% month-on-month sales surge, and a 29.8% increase in year-on-year sales. Notably, electric vehicles (EVs) now account for 57% of Volvo’s total sales, with the all-electric EX30 alone comprising 28% of units sold.
HARI Vice Chair, President, and CEO Maria Fe Perez-Agudo attributes the brand’s trajectory to an invigorated value proposition: safety as a personal service at every customer touchpoint. She notes, “When customers know they can rely on swift, safe, and seamless support, their satisfaction translates into long-term loyalty.”
Volvo is intent on keeping this momentum as they embark on two major strategic investments in customer experience and customer satisfaction: Volvo Personal Service (VPS) and the Auto Resources Center (ARC).
Volvo Personal Service (VPS) embodies the Swedish tradition of putting people first by reimagining automotive service as a fundamentally human experience. Fast, dependable service builds trust and keeps customers coming back, but VPS goes deeper—it's designed to remove the stress of waiting, second-guessing, and uncertainty that typically plague automotive maintenance.
VPS pairs each customer with a dedicated technician who handles everything with transparency, empathy, and speed at every step—from scheduling to diagnostics to execution to delivery. It's the fastest path to service, but also the most personal, reflecting Volvo's core belief that how you treat people matters as much as the product you deliver.
In today’s hypercompetitive automotive landscape, After Sales service is no longer a back-office function—it is a business imperative. There is a certain prestige to operational excellence in quality control and management, touching on such details as smart inventory systems, warehousing safety protocols, real-time communication, and roadside assistance.
Since its inauguration in 2015, the Auto Resources Center (ARC) in Calamba City, hailed an industry pioneer in green architecture and operations, has quietly supported HARI’s business in this all-important aspect.
ARC today stands as the only dedicated logistics and training hub in the country operated by a luxury car brand. The 10-hectare complex which can accommodate some 2,400 vehicles and boasts a steady stock of genuine parts, is more than ready to drive Volvo’s premium ownership experience. For owners, this spells a seamless workshop experience, guaranteeing the availability of units, parts, workshop staff training, and operational readiness at any time. The message is clear: excellence is not aspirational—it’s operational.
“When customers know they can rely on swift, safe, and seamless support, their satisfaction translates to increased retention and higher average lifetime value. Volvo under HARI is poised to reshape the future of mobility in the country with its long-view approach to business growth, grounded in customer loyalty,” affirms Ms. Agudo.
The connection is clear: when customers feel protected and supported beyond the showroom—when they experience that genuine Swedish commitment to making their lives better—they're more likely to return, refer, and remain loyal. By elevating people-centered care into a comprehensive growth strategy, HARI through Volvo proves that when one truly puts people first, sustainable success naturally follows. This is the Volvo way—where innovation serves humanity, where service becomes a relationship, and where taking care of people isn't just good business, it's the right thing to do.
