Team Ridemax Philippines' World-Class Display at Manila Auto Salon 2025
Team Ridemax Philippines goes big at Philippines' largest aftermarket expo
Team Ridemax Philippines, the country’s premier lifestyle hub for wheels, tires, and 4x4 accessories, redefined the aftermarket experience at the Manila Auto Salon 2025. Held from November 13-16 at the SMX Convention Center in Pasay City, the brand delivered a commanding presence that set a new international standard for automotive exhibitions.
As the country’s premier automotive lifestyle hub, Team Ridemax Philippines presented more than just products; it delivered an experience. The centerpiece of their showcase was a massive, custom-built two-level booth that captured the attention of event attendees. But this architectural statement also included a practical feature: it held a lounge area for business discussions away from the hustle and bustle of the crowds, while providing a relaxing experience for customers amidst heavy foot traffic during the event.
Aside from displays for products sold by Team Ridemax Philippines, the booth also featured eye-catching and impressive car builds and rigs. This drew in not only automotive enthusiasts, industry partners, and media, but also families, creating a welcoming atmosphere for all generations of car lovers.
A Hub of Excellence and Winning Partnerships
The Team Ridemax Philippines booth served as a convergence point for industry excellence. Highlighting the quality of their builds, Team Ridemax Philippines celebrated the success of its partnerships with Autobot Offroad and Adz Garage. The synergy among these industry powerhouses was palpable, winning several awards. This was capped off by Autobot Offroad taking home the prestigious “Best of Show Sport Truck” award, a testament to the high-caliber setup and aesthetic championed by the Team Ridemax Philippines lifestyle.
Celebrity Visits
Several artists and content creators supported the Team Ridemax Philippines booth during the four-day event, drawing attention and enhancing engagement from event attendees. Some of the famous faces spotted during the event were Jak Roberto, Albert Martinez, Jason Abalos, Richard Gutierrez, and Barbie Imperial.
Profender Motorcycle Segment
As part of its program, Team Ridemax Philippines dedicated a segment for Profender, which features premium suspension solutions for motorcycles engineered for both daily commutes and performance riding.
This year also marked the official launch of the new Profender Series X-Plus, bringing enhanced handling, stability, and durability to the forefront. This drew the attention of motorcycle owners, riding communities, and digital creators, which sparked informed discussions on the product’s performance, reliability, and customization. This further reinforced Profender’s position as a trusted name in motorcycle suspension technology.
Principal and Car Enthusiast Engagement
Team Ridemax Philippines was honored to welcome Ms. Chika Tanaka, the president of Work Wheels Japan, also known as The Legendary Queen of Wheels. She visited the booth to meet the team in person and see the featured builds equipped with Work Wheels products. Her presence underscored the strong partnership between Work Wheels Japan and Team Ridemax Philippines, as well as the brand’s commitment to the Philippine market.
The president’s visit, combined with the strong turnout from the local car community, further solidified Team Ridemax Philippines’ position as a trusted automotive lifestyle hub in the Philippines.
Strong Community Presence
The effort put into the design and execution of the showcase did not go unnoticed. Team Ridemax Philippines’ booth was world-class, becoming one of the most talked-about booths at the event, with its fun activities and segments that drew in crowds each day. The booth’s success highlighted its mission of delivering trusted global brands to Filipino drivers and car enthusiasts.
“For several years now, Team Ridemax has maintained an impressive showcase at the annual Manila Auto Salon and Sport Truck Show, which earned them several awards, including Best of Shows and the first ever Corporate Event Award given last year, and which they got again this year. I’m amazed with their team spirit and professionalism from planning to execution. Their marketing skills in exhibition is something that everyone should learn from. Team Ridemax undoubtedly makes every show they participate in extra special,” Sophie Delos Santos, President and CEO of Tradeshow International, Inc.
Awards and Recognition
At the Manila Auto Salon 2025, Team Ridemax Philippines received several distinctions that reinforced its strong presence in the automotive lifestyle and aftermarket sector. The team was honored with the Best Corporate Display and Best Corporate Event awards, recognizing their excellence in brand presentation and engagement.
Furthermore, the Michelin booth, a key partner in the showcase, dominated the performance field, taking home trophies from the European GT, Euro Sports Car, Sports Car Mid-Engine, and Hyper Car categories.
What’s Next
Following the success of the Manila Auto Salon 2025, Team Ridemax Philippines is preparing for new brand rollouts, expanded partnerships, and upcoming product releases across its wheels, accessories, tires, and lifestyle categories. As the brand looks forward to future auto shows and events, they remain driven by a singular commitment: “changing the landscape of how car shows are done.”
Connect with Team Ridemax Philippines
To stay updated on the latest builds, product arrivals, and car show events, follow Team Ridemax Philippines on their official social media channels: Facebook: facebook.com/TeamRidemaxPH; Instagram: @teamridemaxph; YouTube: Team Ridemax Philippines; and TikTok: @teamridemaxph.
