HRC announces memorabilia business

HRC, Honda’s motorsport division, is opening a new memorabilia business to give fans and collectors worldwide the unique opportunity to own genuine pieces of Honda’s racing heritage. The collection will feature a diverse range of ultra-rare items, like engine parts from the F1 race car driven by legend Ayrton Senna.

“We aim to make this a valuable business that allows fans who love F1, MotoGP, and various other races to share in the history of Honda’s challenges in racing since the 1950s,” said Koji Watanabe, President of HRC. “Including our fans to own a part of Honda’s racing history is not intended to be a one-time endeavor, but rather a continuous business that we will nurture and grow.”

Own genuine Honda Racing artifacts thru HRC’s new memorabilia business image

To mark the launch of its new memorabilia business, HRC has meticulously curated a selection of exceptionally rare and limited-edition items from the legendary Honda RA100E F1 engine. This engine, a symbol of racing excellence, propelled the championship-caliber machines driven by the iconic duo of Ayrton Senna and Gerhard Berger during the thrilling 1990 Formula 1 season.

This summer, at the prestigious Monterey Car Week in Monterey Peninsula, California, fans will have an opportunity to acquire a tangible piece of Honda’s electrifying F1 history. Owning components from these engines allows enthusiasts to relive the glorious moments of that era, fostering a deep connection to the F1 race’s golden age.

Own genuine Honda Racing artifacts thru HRC’s new memorabilia business image

Through this venture, HRC aims to not only share its rich heritage but also to significantly elevate the racing brand value of both Honda and HRC.

The RA100E engine was faithfully disassembled by skilled mechanics at HRC’s factory in Sakura City in Japan. The actual disassembly was done by the original builders of these very special winning engines. The items include parts such as camshafts, cam covers, pistons, and connecting rods, beautifully housed in ready-to-be-displayed cases, each accompanied by an original HRC certificate for authenticity.

Own genuine Honda Racing artifacts thru HRC’s new memorabilia business image

The Honda Collection Hall and Suzuka Racing Gallery showcase a wide range of historic machines, from 1950s Isle of Man TT bikes to present-day racing machines, meticulously maintained in running order with a variety of rare curated spare parts in its collection.

IndyCar and motorcycle heritage items will also be available to collectors in the future.