Nissan PH maintains strong presence, sold over 26K units for 2024
Nissan PH finishes 2024 with new and refreshed models, dealer openings
The Philippine automotive industry may have faced challenges in 2024, but brands like Nissan Philippines Inc. (NPI) were able to show resilience despite the odds. NPI is proud to announce they sold over 26,000 units last year while also maintaining a strong market presence. This achievement solidifies Nissan's continued position as one of the leading contributors in the ASEAN region.
This success was fueled by the launch of refreshed models, including the Navara and Almera Sport, which generated strong customer interest. Nissan models such as the Terra, Navara, Patrol, Urvan, and Livina consistently ranked among the top 5 in their respective segments.
In 2024, Nissan also introduced a bold new brand direction, "Always Daring," setting a dynamic path focused on innovation and customer engagement. The company also celebrated 55 years in the Philippines, reflecting its deep commitment to local customers.
As a treat to Nissan enthusiasts, the company launched the all-new Z NISMO last year which now serves as its high-performance halo car. Not only that, but Nissan also opened new dealerships, bringing its total locations in the country to 56.
Additionally, Nissan broke ground on two new dealerships — Nissan San Jose del Monte, operated by Nissan Commonwealth Inc., and Nissan Bukidnon, operated by Nissan Cagayan de Oro Distributors Inc. More openings are planned for early 2025, including new dealerships in Sucat and Urdaneta.
In aftersales, Nissan achieved a significant milestone with retail sales growing by 14% in the 2024 fiscal year, covering Q1 to Q3. This double-digit growth underscores the company's ongoing commitment to providing excellent customer service and enhancing the ownership experience.
“We've made great strides in 2024, strengthening our customer relationships and market position. We're excited about what lies ahead in 2025, said Yasuhisa Masuda, NPI president.
Last but not least, the Nissan Intelligent Mobility Tour is on track to complete 23 stops this year, strengthening customer connections and showcasing Nissan's innovative vehicles. This activity, in its 5th year of roll out, has helped NPI increase sales via on-ground unit activations.
Looking ahead, Nissan plans continued growth, with a focus on delivering exceptional products, services, and innovation to Filipino customers
