Mazda PH celebrates 10 years of the MX-5 ND
A decade of fun driving and camaraderie with the Mazda MX-5 ND
Believe it or not, the Mazda MX-5 ND has been in the Philippines for a decade, and Mazda Philippines decided to celebrate its 10th anniversary in the country.
Last weekend, Bermaz Auto Philippines Inc. held a celebration of the MX-5 ND by inviting club members and special guests to commemorate the event. Launched in the Philippines in 2015, the fourth-generation MX-5 was developed from the ground up to exude a classic, timeless profile that blends the allure of an open-top roadster with the ultimate expression of Mazda’s Jinba-Ittai philosophy, which translates to “Horse and Rider as One”.
Today, the “ND Miata” is the best-selling MX-5 generation in the Philippines, selling a total of 1,563 units as of June 2025. Sales are split almost evenly between the classic Soft Top and the Retractable Fastback. These numbers cement the Philippines as the leading market for the MX-5 in Asia outside Japan.
In fact, the MX-5 strengthened its appeal among Filipino car enthusiasts after making 2023 the single best year for the MX-5 with 205 sold. Based on first-half year data, 2025 is shaping up to be yet another banner year for the roadster.
Keeping things fresh, Mazda Philippines also launched a bevy of special and limited-edition models of the MX-5 through the decade, such as the 30th, 35th, and 100th Anniversary Editions. Recognizing and engaging with local creatives and artists, two unique special editions have been crafted for the market: the MCP (Miata Club of the Philippines) 25th Anniversary Edition and the Miata Cup 23rd Anniversary Edition.
2024 brought in a host of upgrades to the MX-5, further enhancing its driving dynamics with track-focused technologies such as Kinematic Posture Control (KPC), Dynamic Stability Control with Track Mode (DSC-Track), and Asymmetric Limited Slip Differential (A-LSD). These further build up on a core consisting of a perfect front-to-rear weight distribution, and of course, the high-revving 184 PS 2.0-liter Skyactiv-G engine mated to either a six-speed manual or six-speed automatic.
Last but not least, Mazda Philippines has spearheaded special community programs over the past 10 years, which included club activities, motorsports series, and enthusiast drives, to create closer ties with and between MX-5 owners.
“The MX-5 is one of the most iconic models for Mazda, with a strong racing heritage and timeless, modern design that continues to evolve over the years. The success of the MX-5 is thanks to the unparalleled performance that brings fun and joy to owners, whether in the city or on the race track,” said Steven Tan, president of Mazda Philippines.
The success of the fourth-generation MX-5 is attributed to Mazda Philippines’ commitment and dedication to building a community of enthusiasts and fans, helping cascade this infectious, passionate spirit. Experience is key, and the MX-5 has cultivated a shared love and admiration through various programs and initiatives.
