Jetour PH on track to achieve 2,500 sales milestone before end of 2024
Jetour Auto PH holds 2024 Mid-Year Business Conference, outlines plans and upcoming models
Jetour Auto Philippines Inc (JAPI) is looking to achieve a significant sales milestone before the year ends. At its 2024 Mid-Year Business Conference held last June 19, Jetour Auto Philippines presented strategic objectives for the second half of 2024.
These included outlining a comprehensive growth strategy for the coming year, aiming to generate over 60,000 thousand leads in the next 6 months, and improving conversion strategies to achieve its goal of 2,500 unit sales before 2024 ends.
Executives, officers, sales and marketing teams from Jetour's 22 dealers nationwide came in full force for the pivotal conference. Led by Managing Director Miguelito Jose, Marketing Director Cherry May Delos Santos, and Aftersales Director Eryx Guiang, JAPI's leadership laid out the grand roadmap to success for the second half of 2024 and for 2025 that not only solidifies the company's market presence and ensures sustained growth in the Philippine automotive industry, but also echoes the worldwide upward trajectory of the brand.
As an exciting follow-up to the successful launch of the Dashing Symphony, the Dashing Plug-in Hybrid Electric Vehicle (PHEV), and the T2 4X4 SUV in the first half of 2024, the automaker announced they would launch three more models before the year ends. The upcoming vehicles would cater to the diverse preferences and needs of Filipinos.
Aside from announcing new upcoming products, the company also assured all those in attendance that it would invest heavily in shoring up its customer service and after-sales support. This initiative involves expanding service centers, providing extensive training for staff to deliver superior customer care, and leveraging digital platforms for more seamless interactions with customers. Jetour also reaffirmed its commitment to environmental sustainability by integrating eco-friendly practices within its operations like promoting electric and hybrid vehicles, and participating in green initiatives across the Philippines.
Two more dealerships are set to open as well in strategic locations before the year ends. This network expansion will continue in 2025, making it more convenient for customers to access Jetour products and services.
A more robust marketing campaign would be on the horizon, as well. This includes heightened engagements with local communities, using social media platforms, and participating in major automotive events and exhibitions. Brand and corporate collaborations were also shown to be key in Jetour's immediate future in the Philippines. The company declared it would establish strategic partnerships with local businesses, government entities, and other stakeholders to foster growth and innovation. These collaborations are expected to create synergies that benefit both the company and the broader automotive ecosystem in the Philippines.
Last but not least, the automaker has set in motion to put up Jetour Auto Philippines Academy (JAPA). It will consist of Jetour Sales Ambassador Training (JSAT) which will provide comprehensive training to all frontlines that consists of the following: Jetour Sales Ambassadors (JSA’s) as well as training the support group consisting of sales supervisors, sales administrators, and sales managers. Also getting the important training regiment are the company's marketing and after-sales personnel.
With Jetour Auto Philippines set to have a busy second half of 2024 and beyond, the automaker will be busy expanding its portfolio and its dealer network.
