Jetour achieves 550,000 total vehicles in 2024
Jetour may be a relatively young brand, but it was able to achieve a sales milestone in just several years. In just its 7th year of operations, Jetour Auto has grown from strength to strength, pole-vaulting its way from being the fastest-growing new SUV brand in China and the top-selling large SUV among Chinese domestic brands to one of the brightest rising stars in the global automotive scene.
In 2024, Jetour was able to sell 550,000 vehicles in its annual global sales. This translates to an 83.9% year-on-year increase for the brand. The aggressive and accelerated strategic global expansion that began in earnest in late 2018 has been paying off, as Jetour Auto now operates in 65 countries. In addition, the automaker is supported by a robust dealership network of over 2,000 sales and service points. More importantly, Jetour Auto has sold a total of 1.5 million vehicles in 76 months, gaining the trust and loyalty of over 50 million people worldwide.
As Jetour has grown bigger, it has grown stronger, attracting even more believers in its extraordinarily designed and engineered SUVs, C-SUVs, EVs, and PHEVs.

Strengthening the pull of its world-class vehicles, Jetour Auto has employed its innovative “Travel+” strategy, which hinges on the full travel chain needs of its target market, ensuring that the brand’s products and services are optimized for the entire spectrum of its end-users mobility lifestyles. It makes full use of the ecology of the entire travel industry chain—combining people, vehicles, and scenarios.
Aside from its operational and business success, the company has also kept its commitment to environmental, social, and governance (ESG) and corporate social responsibility (CSR) initiatives. In 2024, the company substantially contributed to eco-conservation, protection of endangered species, children’s education, and rural development programs worldwide, reinforcing its mission to drive positive social impact.

For 2025, Jetour plans to strengthen its Travel+” strategy even more. The company aims to focus on product innovation, optimize R&D and production systems, and increase global market share. The Jetour brand will also reinforce its product roster via the launch of new models, including the T2 i-DM and T1, thereby expanding the choices for more users and solidifying Jetour’s position as a leader in the hybrid off-road segment.
Further down the road, Jetour as a brand seeks to unite all the unique lifestyle mobility experiences of every user into one vision: “One World, One Jetour, One Travel.” This vision is a promise that Jetour will shape a future, together with its global partners and end-users, where innovation and adventure go hand-in-hand with sustainability and inclusivity.

