Isuzu dresses up D-Max and mu-X for overlanding

Isuzu Philippines Corporation is out to show its commitment to promoting a lifestyle of adventure.

IPC participated at the most recent Overland Kings CampOut at Crystal Beach, Zambales. The brand showed off the D-Max and mu-X 4x4 units fully equipped with essential camping accessories like awning tents, roof-mounted tents, integrated drawers, and portable showers.

The Overland Kings CampOut was held from February 9 to 11, 2024, in which it drew more than 100 outdoor enthusiasts. The event underscored the blossoming culture of overlanding – a lifestyle that combines camping with the thrill of driving in rugged terrain.

Isuzu PH goes overlanding with D-Max, mu-X image

The three-day event was packed with activities designed to foster community spirit among participants and provide a platform for learning and exchange. From sponsor displays to expert talks on overlanding basics and 4x4 driving, the event was a comprehensive introduction to overlanding for first-timers and a deep dive for experienced enthusiasts.

“This is the kind of lifestyle we want to promote to our customers – enjoying their vehicle in weekend activities like overlanding, and spending time with family and friends. We are very happy to be able to join this event and spend time with the overlanding community,” said Tetsuya Fujita, IPC President.

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