Hyundai to launch midsize pickup, hybrids, and range-extended EVs by 2030
Hyundai reveals future roadmap in 2025 CEO Investor day
There’s plenty to look forward to from the Hyundai Motor Company in the next five years.
The Korean auto giant has outlined its expansive growth strategy to stakeholders in its 2025 CEO Investor day, which emphasized their plans for an aggressive expansion – a strategy that they hope will reinforce their target of achieving 5.55 million global vehicle sales by 2030.
Among those included are production hub expansions in key markets, development of next-generation battery technology and software-defined vehicles, but more importantly, products created strategically to explore new segments and expand growth in specific vehicle categories where Hyundai models already exist.
Speaking of the latter, here are the most notable announcements when it comes to its products: a midsize truck project, Hyundai’s investment towards developing range-extended EVs, a comprehensive expansion of its HEV lineup, as well as its high-performance models under Hyundai N.
Hyundai has confirmed they are set to roll out a midsize pickup truck before 2030 in the North American market. While no other details were shared about the particular vehicle, Hyundai could be talking about having its own version of the Kia Tasman. Investment-wise, that would work well for both companies, and we won’t be surprised if the two will share a common platform along with underpinnings and powertrains, but Hyundai will definitely design a different body to sit on top of the Tasman’s ladder frame.
The Korean automaker has received plenty of accolades for how it developed its electric vehicle platforms. But as consumer demand sways more towards hybrids and range-extended EVs, Hyundai is set to leverage its experience with EV technology to steer its ship in rolling out impressive hybrids and EREVs for the next five years.
They have yet to name the particular product or vehicle, but Hyundai will be launching EREV models by 2027. The company claims it will utilize high-performance batteries and motors to deliver up to 960 km of range with an EV-like driving experience.
As for its investment in hybrids, here’s where Hyundai is making its lineup more comprehensive. The automaker wants to expand its HEV lineup to over 18 models by 2030. It’s a strategy that’s already being seen in the Philippine market, as Hyundai already added the Kona and Elantra to its hybrid lineup this year, to go along with the Santa Fe and Tucson.
But for the global market, models under the Genesis luxury brand will also feature hybrids for the next five years, as Hyundai wants to account for 60% of its total global sales to electrified vehicles.
Lastly, the high-performance N family of Hyundai is set to grow to more than 7 models by 2030. That means there will be about four more models to complement the Ioniq 5 N, Ioniq 6 N, and the Elantra N in Hyundai’s performance lineup.
"We're not just adapting to change – we're leading it," said José Muñoz, president and CEO of Hyundai Motor Company. "Through our commitment to electrification, our investment in software-defined vehicles, our focus on manufacturing excellence, and our dedication to treating every customer like an honored guest, we're building the mobility company of the future."
