Hyundai PH signs four big names in showbiz as brand ambassadors
HMPH names its first brand ambassadors
Hyundai Motor Philippines has made a big move to increase its brand presence in the country.
HMPH has signed Piolo Pascual, Sarah Geronimo, Kim Chiu, and Paulo Avelino as their first Brand Ambassadors since they became the official sales subsidiary and distributor for Hyundai passenger cars in the Philippines in 2022.
Under the full-year partnership, Filipinos can expect the four brand ambassadors to amplify the brand’s presence through several public engagements and online campaigns.
Fans and audiences can also expect to see their favorite Hyundai models make appearances in the upcoming local adaptation of the well-loved South Korean romantic comedy series “What’s Wrong With Secretary Kim”, starring Kim Chiu and Paulo Avelino.
“It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai’s promise of ‘Freedom of Mobility’ that goes beyond vehicles intrigues and excites me. I can’t wait to further discover it with my fellow Filipino car owners and enthusiasts”, said Piolo Pascual.
“It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility. I’m eager to being one with Hyundai’s efforts and contribute in its vision of a sustainable and progressive future for Filipinos,” said Sarah Geronimo.
“I’m one who’s not afraid to branch out in terms of show business, as seen in my involvements in e-sports and gaming. Much like Hyundai, who is stepping out of its comfort zone on being just a car manufacturer to redefine innovation. There’s so much more to the brand that I’ve learned about and excited to share,” said Paulo Avelino.
“Those around me, even my followers for that matter, know that I enjoy being behind the wheel. I’ve had the privilege of experiencing some of Hyundai’s new-gen cars already during our taping. And as I officially become a member of the Hyundai Motor Philippines family, I’m excited that there is more to come,” said Kim Chiu.
“We warmly welcome Piolo, Sarah, Kim and Paulo to Team Hyundai. This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” said Cecil Capacete, HMPH Managing Director.
