Hyundai marks 100 million vehicles produced with historic exhibit
Hyundai hits 100 million vehicle production mark with special exhibit
While Hyundai Motor Company was founded in 1967, it wasn’t until the 90s when they entered the Philippine market with vehicles such as the Hyundai Grace van which was soon replaced by the popular Starex and the Elantra sedan. Today, Hyundai Motor Company is the world's largest integrated automobile manufacturing facility, with an annual production capacity of 1.6 million units.
With such a huge production volume, Hyundai Motor Company has reached a historic achievement of producing 100 million vehicles worldwide. In celebration of the brand's recent accomplishment, the company opened its 'One Step Further' exhibition at the Hyundai Motorstudio in Seoul.
The exhibition showcases the driving force behind the 100-million-unit production milestone and conveys Hyundai's gratitude to those customers who have been part of the journey. During the event, the company delivered the 100 million first vehicle, an IONIQ 5, to its new owner, representing the brand's gratitude towards its customers for their unwavering support.
"It takes thousands of parts and pieces to build a car, with combined efforts of millions of people involved in R&D, design, and manufacturing over many years," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "We wanted to shed light on these behind-the-scenes efforts that went into producing 100 million vehicles and tell the story of Hyundai Motor's transformation from a traditional automaker to a leading smart mobility solutions provider."
Spanning five floors, the exhibition highlights their early production models such as the Cortina Mark 2, Hyundai Motor's first production model; and the Pony, Hyundai Motor's first independently developed model. The exhibition continues on the second floor where the history of major Hyundai Motor plants is showcased.
The third floor highlights key drivers in achieving the 100 million production milestone, focusing on three iconic models: the first-generation Sonata, the first-generation Elantra, and the Scoupe.
The fourth and fifth floors lead to the current generation with the brand's modern SUV lineup – Santa Fe, Kona, and Inster. It also features the brand's electric vehicle (EV) lineup including the IONIQ 5, IONIQ 5 N, and IONIQ 6, showcasing Hyundai Motor's future as it moves forward from a traditional automaker to a smart mobility solutions provider.
