Ferrari Purosangue wins prestigious Italian design award
Purosangue wins Compassio D’Oro 2024
Ferrari’s first-ever four-seater, four-door car has been honored by one of Italy’s most prestigious award-giving bodies.
The Ferrari Purosangue has been awarded the Compassio D’Oro – one of the most coveted accolades in the field of modern design in Italy. It’s the fourth Prancing Horse in history to be given the prestigious award from the Italian Association for Industrial Design (ADI); the first was the F12berlinetta in 2014, the FXX K in 2016, and the Monza SP1 in 2020.
The Compassio D’Oro was established by ADI in 1954 and is awarded biennially from a preselection carried out by ADI’s Permanent Design Observatory, consisting of experts, designers, critics, historians, and specialized journalists.
The jurors of ADI chose the Purosangue as it embodies “a fusion of technology combined with courageous typological information that goes beyond the conventional categories of Gran Turismo, representing a tangible step forward in a mature sector amid global competition”.
The Purosangue created a new segment in which the Prancing Horse opened unprecedented new frontiers. Thanks to its modern architecture, this is a versatile car that melds unparalleled comfort with Ferrari’s signature performance and driving pleasure. The Purosangue (meaning thoroughbred) name beautifully describes the car’s architecture. Its sleek, athletic exterior sets it apart from other four-door, four-seater cars on the market and combines with a sublimely comfortable, luxuriously roomy, and impeccably appointed cabin.
This is not just an incredibly fast, agile car, but also Ferrari’s first full four-seater, offering the space on board to ensure exceptional comfort for all four occupants.
