BMW Cebu reopens with Visayas Motor Works

BMW Cebu reopens under new management with San Miguel Corporation

BMW Philippines has announced the reopening of its Cebu dealership under the management of Visayas Motor Works, Inc. (VMWI), a new subsidiary of San Miguel Corporation (SMC). The relaunched dealership, formerly known as Autowelt BMW, is located in Nivel Hills, Lahug, Cebu.

This marks a significant milestone for the BMW brand in the Visayas region. VMWI is poised to elevate the customer experience in Cebu with enhanced service offerings and a focus on customer satisfaction.

“We are thrilled to bring the BMW brand back to Cebu. VMWI's commitment to excellence aligns perfectly with BMW's core values, and we are confident that this partnership will further strengthen our presence in the Visayas region,” said Spencer Yu, president of SMACDC.

The reopening of BMW Cebu comes at an exciting time for the brand, as they recently launched the new X5 xDrive50e M Sport plug-in hybrid model along with a range of new and innovative models set to be introduced in the Philippine market.

BMW Cebu will be headed by Branch Manager Bless Jebulan who aims to expand the brand experience and footprint throughout the region.