Audi design gets a reboot with all-electric Concept C

Audi Concept C previews the brand’s next era of design

It's been a while since Audi wrapped up the production of the TT sports car, but the automaker from Ingolstadt seems to be readying its possible electric successor.

Audi has unveiled the Concept C, an all-electric two-seat sports car that serves as a preview of the brand’s next-generation design philosophy. The Concept C embodies what Audi calls “radical simplicity,” a design direction that embodies the the brand’s four new design principles: clear, technical, intelligent, and emotional.

At the front, the car debuts the brand’s new vertical frame grille, inspired by the 1936 Auto Union Type C and the third-generation Audi A6. This upright element forms the basis of the car’s structure, along with Audi’s love for integrating the latest lighting technology. That particular feature is worth noting as the new four-element light signature for both the headlights and taillights, which Audi says will be a basis for their next-generation models moving forward.

There’s an electrically retractable hardtop and at the rear, there are horizontal slats and clean surfaces highlight the sporty character of the EV.

Inside, the Concept C follows the same minimalist theme. Geometric surfaces, anodized aluminum controls, and natural materials make up the refined but functional atmosphere. As a welcome move, physical switches have been designed to deliver a mechanical click, while the steering wheel integrates haptic elements and real metal Audi rings. A 10.4-inch foldable center display provides information only when needed, complemented by tactile controls on the wheel and center console for ease of use.

The Concept C’s electric platform is yet to be named. But the roadster’s proportions are the result of a central-battery layout with a wide stance and a strong shoulder line, hinting at shared architecture with the all-electric Porsche Boxster/Cayman that’s also still being developed.

Audi will hold the public debut of the Concept C at the 2025 IAA Mobility Show in Munich - the same show where the concept for the TT debuted back in the mid 90s. It will be showcased alongside the new Audi Q3 Sportback e-hybrid.