All-new Captiva leads Chevrolet PH’s 112% sales increase in 2024
Chevrolet PH set to launch new models this 2025, including EVs
Chevrolet Philippines achieved remarkable sales growth in 2024, propelled by its dynamic sales and after-sales initiatives, along with engaging road shows held nationwide. Under the leadership of HARI, the bow-tie brand ended 2024 on a strong note and entered Q1 2025 with ambitious plans to expand its dealer network and elevate customer satisfaction across all fronts.
2024 sales grew by 112% compared to 2023, led by the All-New Captiva, launched in October 2024, the Tracker, and the Camaro. In addition, close to 100% of the said period’s technical concerns and warranty approvals were efficiently resolved by the Chevrolet dealership network.
“When we welcomed Chevrolet to our portfolio of global brands, we pledged to deliver the exceptional service that embodies the Bowtie Brand. Our impressive performance in 2024 would not have been possible without the hard work, dedication, and capability of team HARI, our growing dealership network, and key stakeholders. Together, we continue to explore how to uplift the quality of every customer journey and look forward to move our brand towards new frontiers of excellence and innovation,” said Maria Fe Perez-Agudo, HARI vice chair, president, and CEO.
In August 2024, Chevrolet CamSur opened its doors to the Bicol community, marking a milestone in the brand’s presence in the region. Continuing its expansion in Metro Manila, Chevrolet Makati unveiled its newly upgraded facilities on February 12, 2025, showcasing a design aligned with Chevrolet’s global service-oriented standards. It was followed on February 24, 2025, when Chevrolet Las Piñas made history as the first automotive dealership to open in the vibrant suburban Daang Hari lifestyle hub.
HARI also launched the Chevrolet Road Safety National Service Caravan, which ran from October to December 2024 in recognition of the importance of after-sales services in fostering customer loyalty. This nationwide campaign offered Chevrolet owners a comprehensive service package, including free 64-point checkups, 20% discounts on Preventive Maintenance Services (PMS), and roadside assistance, ensuring their vehicles remain road-ready and finely tuned for peak performance. Close to a thousand Chevrolet vehicles received comprehensive PMS during the service caravan.
Last but not least, Ms. Agudo is proud to announce that Chevrolet Philippines is set to launch new models this year, including the latest electric vehicles (EVs). This underscores the brand’s dedication to quality innovation and precision while catering to diverse customer preferences and budgets.
“Chevrolet is synonymous with inspiring design, intrinsic value, and exceptional performance. We are committed to sustaining this tradition of excellence for current and future customers,” added Agudo.
